I'm an agile independent creative working across Creative Strategy, Creative Direction and Experiential design. I lead cross-functional teams to conceive, pitch, and deliver integrated experiential concepts which build brand love and amplify campaign messaging. I have 15 years of experience in creative direction, event production, production design, and experiential marketing, working with brands, culture, and communities across multiple sectors and regions.

My conceptual sweet spot is the nexus of live, theatrical brand experience and strategic digital content - a split skill set which evolved into a fully integrated creative practice in the 'hybrid years' of 2020-2023. I have designed and executed innovative projects for clients such as Google, YouTube, Chanel, LVMH, Nike, and Victoria's Secret, creating engaging culture-moments and solidifying future relevance. From Sydney, based in New York, working globally across the United States, EMEA, Asia & Australia.

Work created for;

Amazon, Australian Fashion Week, Absolut, Audi, Afterpay, Campari, Chanel, Chaumet, COS, Dubai Fashion Week, Grey Goose, Google, GQ, Hennessy, HKTDC, InStyle, Kate Spade, Krug, Ksubi, LEE Jeans, Loreal, LVMH, Mercedes-Benz, Moet & Chandon, NIKE, Red Bull, Rita Ora, Royal Doulton, Smirnoff, SnapChat, Sony, Spotify, Tag Heuer, The Four Seasons, The Voice, The Parisian, Pandora, Paco-Rabanne, Perrier Jouet, Woolmark, Wine Australia, Victoria's Secret, Vacheron, Van Cleef & Arpels, Veuve-Clicquot, Vogue, Youtube & Zimmermann